Creating a social media campaign targeting Gen Z men, to encourage them to join the Anthony Nolan stem cell register.
The vision: #BeatTheSwab challenge.
'Film the things you can do in the 30seconds it takes to do the registration swab, and post on socials using #BeatTheSwab.'
Challenge ideas: down a pint, flirt with the ladies, put the toilet seat DOWN.
'Hilarious and very appropriate for the audience, confidently presented and brought to life through mock up social media posts. I don't think you realise how clever this idea actually is.' - Simon Rudkin (Tutor)
