Visual Merchandising for Estée Lauder outlets.
- Designed new VM considering accessibility, function and luxury.
- Created advertising for social media, email and post to promote the in-store changes.
- Conducted primary research of Estée Lauder customers.
- Pitched to Estée Lauder VM panel at their London office.
'You've thought about accessibility in every area, your ideas are functional and beautiful. You've created an experience for our consumer which is exactly what we hoped for.' - Sarah Saunders, Visual Merchandising Director at The Estée Lauder Companies Inc.
