Exploring the influence creativity has on mental health.
Designing a student-facing campaign that promotes creativity as part of mental wellbeing.
'91% of Gen Z report experiencing physical or psychological symptoms due to stress' (Cuncic, 2021)
How R U Really? A series of fun, creative art packs that encourage self reflection.
Each pack includes:
- A creative activity such as making your own voodoo doll.
- On-the-go prompt cards to encourage self reflection.
'How R U Really?' product teaser social media post, 2023
'How R U Really?' product teaser social media post, 2023
'How R U Really?' Voodoo art pack stuffing, 2023
This project also included an accompanying social media campaign aiming to promote the art packs.
